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Blog
Explore blogs on solar sales software, consultative sales strategies, and sales enablement best practices—actionable insights to help your team scale with confidence.


What’s the Difference Between Solar Proposal Tools? Where Patter AI Stacks Up.
Most tools help you build proposals. Only a few help you build better experiences. The solar industry has no shortage of proposal tools. They make designs, calculate savings, and spit out PDFs or scrolling experiences that look impressive enough to send a homeowner. But the truth is — most “proposal software” stops at the proposal. That’s the problem. Today’s solar companies need more than a document generator. They need an end-to-end sales system that connects reps, lenders,
Taylor White
Nov 4, 20253 min read


The Complete Guide to Solar Sales Software
If you’re here, you’re probably frustrated with your current tool You’ve got a platform — maybe even several — but none of them truly fit. You’re stuck with rigid flows that weren’t built for your business, dealing with surprise feature fees, or duct‑taping tools together to make it work. Most solar companies feel like they’re on a hamster wheel: going round and round with a handful of the same options that don’t quite hit the mark. What is Solar Sales Software? Solar sales s
Taylor White
Oct 31, 20254 min read


Mastering Solar Objection Handling
Objections aren’t rejection — they’re roadmaps. Every great solar rep knows objections aren’t something to fear; they’re something to prepare for. When a homeowner pushes back, they’re not saying no — they’re saying, “I need more clarity.” The difference between an average salesperson and a great one isn’t how many objections they hear. It’s how many they prevent. 1. Know the Objections Before They Happen The first step to mastering objections is simple: predict them. Nearly
Taylor White
Oct 17, 20254 min read


Your Solar Cross-Selling Questions—Answered
With the One Big Beautiful Bill , we’ve seen a major shift in how solar companies think about growth. More and more teams are adopting...
Taylor White
Oct 10, 20254 min read


What’s Your True Cost Per Proposal? (It’s Higher Than You Think)
Most solar companies think they’re paying $30 or less per proposal—until they run the real numbers.
In this guide, we break down the true cost per proposal (TCPP), including hidden software fees, backend inefficiencies, and operational labor that silently erodes your margin. Learn how to calculate your actual costs and uncover the savings hiding in plain sight.
Patter Team
Oct 1, 20254 min read


AI Tools for Sales Teams: Updated September 2025
What Are AI Tools for Sales Teams? AI tools for sales teams are software applications that use artificial intelligence to simplify,...
Patter Team
Sep 10, 20254 min read


Navigating Solar Software Contract Locks: How to Escape Without Disruption
The Contract Lock Problem If you’re leading a solar sales team, chances are you’ve said (or heard) this line before: “We’re under...
Taylor White
Aug 29, 20254 min read


Lessons from a Billion-Dollar Solar Business
When Marc Jones took Sunpro from a small Louisiana contractor to one of the fastest-growing solar companies in the U.S., the story wasn’t just about reducing margins or hiring more reps. The real catalyst was a decision most CEOs resist: investing in innovation.
Patter Team
Aug 22, 20254 min read


Your Sales Reps Are Not Stalling Growth
3 Things That Make Good Reps Look Bad — And How to Fix Them
Mike Latch
Aug 8, 20254 min read


You don't need better reps– you need better systems
If you think you have a rep problem– here's why you're wrong “Some reps just can’t close.” “We need more top performers.” “If we could...
Patter Team
Jul 7, 20252 min read
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